Drive-thrus go remote

If you don’t think your job can be outsourced, think again. According to the Boston Globe (via, drive-through orders at fast food chain Wendy’s are now being routed through a call centre in Nashua, New Hampshire. So you could sit in your car, give your order to someone 3,000 miles away, they pass it on to the people on the other side of the wall next to your car and you get your food. Burger King and McDonalds are also starting to use remote call centres for order processing, apparently.

Apparently, it is more efficient, leads to more extras being sold and cuts down on fast food outlet employees handing freebies out to their friends. Hmmm. Evidently it must save these companies money or otherwise they wouldn’t do it but there is something very unsettling about it all – stripping one of the last shreds of human contact from an already depersonalised eating experience.


2 responses to “Drive-thrus go remote

  1. Interesting. Maybe we could do one step further and have a telephone in our shops on the counter. That way people could ring in their orders for ice cream and coffee instead of bothering the shop staff.

    Good to see another Irish food blog. Keep it up!

  2. Thanks Kieran. I’ve been following your blog for quite some time although I have to admit I haven’t yet tried the icecream 😦

    Maybe you should set up that remote ordering and I could ring in from Cork with my list. Better still, I’ll have to take a jaunt to Kerry on of these days!

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